Elemotho is surely an artist that those in the music industry can make reference to when the topic of great music comes to mind. Just a few days ago, The Lounge interviewed a number of artists to gauge their views on how far the music industry has grown and almost unanimously Elemotho’s name became the refrain.
Born Gaalelekwee Richardo Mosimane, the renowned Namibian artist has created a brand for himself resulting in international fame. Breaking barriers for both himself and the industry, Elemotho proves that anything is possible if you put your mind to it.
“It’s a great time to be an artist, because we have people like Elemotho who is doing very well by adding other styles to music. He is very talented and works very hard. I am inspired by him to do even better. Because of his example, artists now see that one can make a career of music and they are now able to travel outside the country to represent Namibia as a whole. This is truly amazing”, says Namibian saxophonist Suzy Eises.
Not so long ago, Elemotho scooped the U.K One World Music Awards as Best World/Global Fusion Album for 2017 for his album ‘Beautiful World’ which had many fans taking to social media to congratulate him on his achievement. Mind you, this award is only a slice from a whole cake of achievements that he has achieved in his illustrious career.
In 2012, Elemotho won the RFI Discoveries Awards 2012 and his music has gone as far as featuring in the Netflix series ‘Frankie and Grace’. In addition, he has earned himself a spot in becoming the musical Ambassador for Save the Rhino Trust Namibia. Last year, he was also recognised by the Namibia Annual Music Awards as the 2017 Life-time Achiever.
Recently, Elemotho embarked on journey called the Kalahari Invocations Tour. This saw him perform at the Warehouse Theatre, HIFA in Harare, WOMAD Spain, Magokoro Spain, Raconets Festival Spain, Horta Nord Folk Festival in Spain, BIOPARC in Valencia Spain and Afro-Pfingsten in Switzerland.
He described the experience of the tour as having been very successful and was able to provide attendees a glimpse of the Setswana sound that has long influenced his music.
“I go on the road every year so my intention with every tour is to make it better and keep on sharing my sounds worldwide. The tour started in Windhoek, then went to Harare, Spain and ended up in Switzerland.
Meeting up artists from across the world was great because whenever we meet on the road, we share ideas and music. It has always been that way since I started touring. However, when I travel with older musicians I humble myself and pay attention.”.
It seems like such a busy year for Elemotho, has recently also brought forth his My Africa album, a compilation of 16 songs from his first three albums. In an effort to try and find out why he chose these songs specifically he revealed that the album was put together by his distribution company in the U.K., called Arc Music.
“They chose the songs themselves and curated the album, mainly with a selection of my Setswana and message themed songs to make them available to the rest of the world. ‘My Africa’ is available worldwide in all major music stores and on all online platforms such as Tidal, iTunes, Amazon, Spotify and Deezer”.
Apart from placing emphases on sharing his music with the rest of the world, he stresses the importance of the Namibian music industry and urges those involved in it to keep in mind that the world is both a big and small place. Big in the sense that there are so many people, audiences and musicians worldwide and small in the sense that now with the internet we now live as a global village.
“There is a lot that has been done when it comes to Namibian music, but there is still a lot more that needs to be done. The world is moving very fast and we need to catch up with the trends in the industry.
If we want more of our musicians to go out to the big world and part take in the music circuit out there, there are a number of things we have to work on. Firstly live performances for an artists is a must and backtracks are a definite no. Authenticity, originality and a culture of serious musicality is what we need to bring forth”.
Concluding his interview, Elemotho highlighted that there are still more gigs lined up in the pipeline. However in the meantime, he has settled and hopes to invest more of his time by being present with his family while continuing to work on his art.
“Hopefully once my team and I are done with the preparations, the public can expect some acoustic shows both within and outside the country”.