Saturday 17 April 2021
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Evolution of online media service platforms

Online media service platforms over the years have changed drastically in terms of advancement in such a way that it has made life more convenient for people all over the world. This has now produced the idea of a more digitalised era for those that make use of it and has made consumers more tech-savvy.

Services can now easily be accessed from the comfort of your own home and work space from a device such as a mobile phone and laptop, which has the option of internet availability access on it.

Online media services have over the years grown to make its users and target audience more at ease and have only proved to get better and better as they seem to always update to a new form.

‘Like fine wine it only improves with age’ this could be the same metaphor applied to the scenario of online media.

Take Uber for instance, which is now a convenient, inexpensive and safe taxi service app which allows its consumers to hire a private driver to pick them up and take them to any destination of their choice provided it is within their driving perimeter.

Unlike normal taxi services, Uber gives you the option of either sharing the hired car  or taking it by yourself or with a group of friends, the service also allows you to locate the distance and estimated pick up time before the driver arrives which gives customers enough time to get ready.

The now advanced service app was developed in 2010 in San Francisco where it was known as UberCab.

UberCab at the time was developed and cost more or less the same price as a normal cab would cost and would allow you to hire it at sending a text or by the press of a button.

In 2011 UberCab rebranded and availed itself to about 651 cities in 77 countries which seemed to have spread like wild fire among those that make use of it.

Over the years Uber continued to grow and has changed to become a better service provider for its consumers.

It has not only developed job creation for many drivers but has also created a platform where individuals of all walks of life communicate and learn from one another.

The service is now valued at over U$70 billion and continues to be used among a lot of consumers that travel as well.

Speaking of travelling tapping into travel services such as Airbnb, travellers now have an option of searching for accommodation online through this app.

From having to share rooms with other travellers in Back Packer hostels to being able to rent out a whole entire apartment for oneself at literally the same price. Wouldn’t you as a consumer think that, is a bargain?

The idea of Airbnb started off in 2007 with the hope of provding travellers with affordable accommodation which delivered consumers a different travel experience.

In 2013 and 2014 Airbnb altered its goals around a different concept of hospitality which meant that the service would not only be seen as an accommodation provider.

In the years that followed Airbnb continued to launch features likes neighbourhoods and weekend getaways and developed new functions such as using local city tour guides and prepaid credit cards to prevent international transaction fees.

The 1.3 billion room letting service now allows its users to search specifically for what they want in terms of price range, location, city, number of guests and so many other preferences.

A more similar app to Airbnb would be Couch surfing. Couch surfing is also a hospitality service, and social networking service which provides accommodation for its members to stay as a guest at someone’s home, host travellers, meet other members of joint events.

The online service was developed in 2003 and has so far raised U$ 22.6 million in investment capital with 15 000 000 users to date.

Moving onto a different direction the use of online media services to sell items online has now grown into a base where individuals make use of websites to sell items.

Consumers now have the ability to shop online and have their goods delivered at their door steps. Take Amazon and EBay for example the service app allows entrepreneurs who have small outlets, to upload goods which they use to sell to various consumers who may be interested.

There are so many online media platforms that have changed over the years for the better, however they still have their loopholes that indeed still have to be looked into.

Safety of online services is still a bit shaky as 100 percent security is not always guaranteed. That is why as a consumer, even though services make it easier to cope, being vigilant and wary of the services you choose to make use of it is of utmost importance.

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