It has been a long time coming but finally the arrival is here! Local music loyalists have warmly welcomed the new talent as the music industry continues to tune out excellent standards. There is power in numbers and indeed the quartet of Ama Daz Floor has brought to the industry something that no individual artist can do. At times they are linked to the talents of popular trio PDK, but their style and delivery is just another kind – different but outstanding.
Their three albums sealed their arrival to the industry with three albums. Mwakala Nale, which in Oshiwambo translate to ‘the long wait’ introduces Zulu Boy, Anchux, Doctie and Six to a crowd that has been waiting for the new talent that Ama Daz Floor brings. Their second album titled “Twafika” consolidate their arrival to the industry and them finally signing in with their unique signature. Recently their third album continues to establish their identity as kings of their own stable.
Songs such as ‘Johnny’ and ‘Eduwa’ from their first albums continue to be the talk of town and favourites on radio stations. For the first time the group entered the celebrated music stage at the Namibia Annual Music Awards this year. They managed to scoop an award for Best Soukous/Kwasa nomination.
Their journey to date has been humble; as any other young persons from dusty villages with big dreams. They started off simply as dancers; a trade many young learners take to get noticed. But for the group, little did they know that voices of greatness were to be added to the choreography. “It all started in 2007 at Uukule Senior Secondary School where we took the stage as dancers. It was a blessing that we all came from the same school and our backgrounds were just the same,” said group member Zulu Boy.
The group since started visiting studios in Ondangwa giving their dancing skills a voice at par. At the time their name signalled recognition within their circles and finally they were being called up for performances and to dance for bigger artists. While making a name for themselves, the group fondly remembers this as a confusing time as they were still trying to find themselves.
To make sure they stood out, the group consciously looked into their individual skills to combine ingredients to cook something that the Namibian music lovers wanted. Their style of music is a combination of Soukous/Kwasa, reggae, house and an afrobeat sealed with a vintage background.
It is thus no surprise that Ama Daz Floor is likened to PDK. The group has no problem with this comparison because they are indeed their source of inspiration. When one listens closely to their music, you cannot help but be impressed with their ability to blend their talents. “Whatever song we produce, it is a collective effort. There is the guy who brings the reggae part, you have the slow and fast rapper, and the one who unites the voices to give Ama Daz Floor, explained another member Anchux.
Along the way, the group met Soukous guru Tate Buti who gave them the push to continue doing good and to produce unique music. “Tate Buti is the reason we are like this. He advised us that we were good, but he wanted to see something new.”
Today, they are in a league of their own pulling crowds not only their music but also with their vintage look that gives them an idiosyncratic appearance. Loux The Vintage Guru dressed them on a project on their first album and it seem the vintage touch glued to them since. As they tell their stories in every song, listeners are able to pick up the deep vintage roots complemented by the choreographed dance moves. “We needed an identity that would make it easy for people to remember us. It was not an easy thing to choose. It is somehow not easy choosing maintaining the vintage look.”
“Our music is inspired by our surroundings and the way we live. The very same way we live is the same way we sing and portray the Ama Daz Floor image. That is why many people can also relate,” said Zulu Boy.
Asked whether they do music for the fun of it or for business, the young lads seem to have realized the fruits music can bear when managed right. “Music is a good business and we are happy that we are benefiting from it. Music pays us so it is not only for fun. We should also say that while we love what we do, we would want to take on the world for international exposure. We are not stopping here. As long as we have time, we will use the opportunity,” said Anchux.
In the absence of any major projects to conclude the year, the group’s current priority is to make good music. They also feel their current album Omalenga is still doing great hence there is no rush.
In their own words- “We are the next big thing Africa can expect. I will not underestimate us. The reason why we are shining now is because we have confidence in ourselves.”